Frequently Asked Questions :

1. What’s the price of one music test?

Costs depend on your specific requirements. We would be delighted to develop a proposal for you based on your brief.

2. Where do the participants come from?

The respondents (the panel) may be recruited in a variety of ways depending on your target demographic, location, available technology, your budget and local cultural preferences. Methods employed may include, telephone recruitment, station-website, external websites, existing databases, strategic partnerships, point of purchase and field recruitment. The goal is a randomised sample, representative of your target audience.

3. How much work is involved for you?

Very little! You only have to provide a list of songs that you want to test. The music hooks you require may be provided by us..

4. How do I view and evaluate the results?

Using BPR Xplorer. BPR Xplorer is the leading choice in research software for more than 260 radio stations in 18 countrieds worldwide. BP&R will be delighted to demonstrate the user friendly features of Xplorer to you.

5. Are there differences in results between online and callout?

Comparative tests conducted in association with BP&R have shown there are no tangible differences in test results providing recruitment and quality assurance principles developed by mymusictest.com and BP&R are followed.

6. How many songs should be tested?

25 to 40 songs is our usual recommedation. But many more songs may be tested in a single research session depending on how respondent expectations are managed.